Block Inc., the parent company of Square and Cash App, has solidified its position as a leading player in the FinTech space by ranking ninth on FinTech Magazine's Top 100 FinTech Companies list in 2025, highlighting its expanding influence in commerce and cryptocurrency sectors.

The company is heavily investing in automation and AI-driven transformation, utilizing generative AI and an internal agentic AI platform to improve customer experience and streamline internal operations.

In October 2025, Block launched Square Releases, unveiling Square AI—a conversational assistant that leverages external data for business insights—along with Voice AI ordering and a new portable POS device called Square Handheld.

Block has also expanded its financial services through Square Loans, originating over US$4 billion in loans globally, and announced plans to manufacture three-nanometre Bitcoin mining chips later in 2025.

The recent launch of Square Bitcoin 2025 enhances cryptocurrency offerings by enabling merchants to accept Bitcoin with zero processing fees and automatically convert sales into Bitcoin, aiming for deeper integration of Bitcoin into daily commerce.

In a significant rebranding move, Block changed its ticker symbol from SQ to XYZ in January 2025 and joined the S&P 500 in July, marking a new chapter in its corporate identity.

Founded in 2009 by Jack Dorsey, the company now serves 4 million merchants and 57 million users across the US, Australia, Canada, and various European and Asian countries.

Block holds 8,692 Bitcoin as of 2024, making it one of the top 13 public Bitcoin holders worldwide, with 10% of Bitcoin-related profits reinvested into Bitcoin purchases.

Financially, Block reported a second quarter in 2025 with US$2.54 billion in gross profit—a 14% increase year-over-year—and raised its full-year profit forecast to US$10.17 billion, driven by growth in both Square and Cash App.