KuCoin EU has secured a MiCAR license from Austria, enabling its European operations to offer regulated crypto services across the EU and EEA, with Malta not included due to its separate regulatory path.

The license strengthens KuCoin’s global compliance push, following its registration with Australia’s Austrac, and supports a broader plan to expand compliant services in Europe.

The MiCAR license emphasizes transparency, supervisory oversight, and consumer protection, with non-compliance risking penalties or license revocation.

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New KuCard users can earn 5 USDT after a $20+ crypto purchase within 48 hours, while existing users can enter a lucky draw after reaching $2,500 in card spend.

The move aims to attract more compliant-focused users by expanding regulated operations in Europe and beyond.

KuCoin highlights security and transparency credentials, including SOC 2 Type II, ISO 27001:2022, ISO 27701, CCSS, and ongoing third-party Proof-of-Reserves audits, under its motto Trust First. Trade Next.

KuCoin estimates a user base of over 40 million across 200 countries, with European licensing enabling regulated services and continued emphasis on transparency and consumer protection.

KuCoin plans to maintain responsible global expansion, treating regulatory compliance as foundational to secure, innovative digital asset services.

MiCAR provides a unified regulatory framework across 30 EEA countries, requiring asset segregation, capped derivative leverage, and real-time proofs of reserves to boost transparency and safety.

Industry observers view the move as early, prudent compliance that positions KuCoin for broader, legitimate European operations.