Institutional and strategic demand for Bitcoin is broadening, with reports of the Swiss National Bank buying MicroStrategy, Abu Dhabi sovereign wealth funds investing in Bitcoin, and large players like Fidelity, Bank of America, and BlackRock contemplating or modeling allocations.

Bitcoin trades around the mid‑$90,000s, with volatility flaring as the market weighs the potential for a first annual decline since 2022.

Blockstream’s Adam Back notes the market feels different now, as increased institutional participation leads to slower, steadier buying rather than rapid spikes.

Forecasters highlight upside targets, with JP Morgan suggesting as high as $170,000 within a year or so and Tom Lee’s Stratefor projecting near $200,000 in a similar horizon.

The overall tone remains that timing is uncertain, but growing institutional adoption is laying a foundation for sustained demand and potential price impact over the coming years.

Recent sell-offs are linked to exchange issues, macro news, and high leverage, factors that continue to weigh on Bitcoin’s ability to reach new highs despite ongoing support.

Market structure is shifting toward sticky, long‑term ETF buyers, gradual portfolio integration of Bitcoin, and a need for more banks and sales teams to become comfortable with crypto investments.