By associating DeFi with Bruce Lee's legacy of efficiency and precision, the campaign seeks to enhance adoption of decentralized finance.

Shannon Lee, Bruce Lee's daughter, expressed her excitement about the campaign, emphasizing the importance of innovation and creativity in their collaboration.

The partnership will kick off with a promotional video and various activities that will be shared on 1inch's social media channels.

Kunz also emphasized the need for regulatory standards in DeFi to foster greater clarity and innovation, advocating for approaches that accommodate the unique aspects of Web3.

1inch aims to revolutionize decentralized finance by providing efficient crypto trading experiences through its platform, secure wallet, portfolio tracker, and developer tools.

The Bruce Lee Family Company, founded by Shannon Lee, is dedicated to preserving and sharing Bruce Lee's legacy and philosophies with modern audiences.

The partnership aims to shift the public perception of cryptocurrencies from being viewed as speculative investments to being recognized as a vital part of the future financial system.

The name '1inch' is inspired by Bruce Lee's famous 'one-inch punch,' reflecting the company's philosophy of achieving maximum impact with minimal effort.

Kunz expressed intentions for ongoing collaboration with the Bruce Lee brand, indicating that future projects in Web3 are on the horizon.

1inch has announced a long-term partnership with the Bruce Lee Family Company, launching the 'Take crypto seriousLee' campaign to promote decentralized finance (DeFi) and Web3.

This campaign draws parallels between Bruce Lee's impact on martial arts in the 1970s and the goal of popularizing decentralized finance and Web3 technologies.

Sergej Kunz, co-founder of 1inch, noted that the partnership has been in development for nearly three years and serves as a tribute to Bruce Lee's legacy.