On May 19, 2025, DigiAsia Corp, an Indonesian fintech firm, announced its plans to integrate Bitcoin into its financial strategy by raising $100 million to create a BTC reserve.

Following this announcement, DigiAsia's stock surged over 91% to 36 cents on the Nasdaq (ticker: FAAS), although it later experienced a 20% decline in after-hours trading, reflecting volatile investor sentiment.

The company's board approved this decision as part of a broader trend among publicly traded firms acquiring Bitcoin as an asset.

This investment represents one of the largest corporate cryptocurrency allocations amid ongoing regulatory uncertainty and market volatility.

Market analyst Richard Thompson described the acquisition as a significant milestone, showcasing shareholder support for DigiAsia's long-term vision.

DigiAsia's structured acquisition program aims to optimize entry prices while navigating regulatory challenges and changing market conditions.

Co-CEO Prashant Gokarn emphasized that Bitcoin is viewed as a foundational long-term investment for treasury diversification, aligning with the company's fintech and blockchain innovation goals.

The firm is collaborating with licensed partners to ensure secure management of its digital assets, similar to other companies like MicroStrategy and GameStop that have added Bitcoin to their balance sheets.

DigiAsia's approach includes forming a digital asset committee and enhancing security protocols to responsibly manage its Bitcoin investments.

The company is set to implement its Bitcoin strategy in the next fiscal quarter, positioning itself as a potential key player in the cryptocurrency space.

Despite reporting a revenue of $101 million in 2024, a 36% increase from the previous year, DigiAsia remains smaller than other firms entering the Bitcoin market.

Analysts predict that small and medium firms like DigiAsia will drive future corporate treasury demand, potentially leading to significant inflows into Bitcoin.