He emphasized the importance of this launch for real-world blockchain adoption, particularly within the trillion-dollar advertising industry.

Growth Protocol officially launched its Layer-1 blockchain on May 22, 2025, aiming to transform on-chain advertising through real-time engagement and the tokenization of digital campaigns.

Utilizing the Avalanche tech stack, Growth Protocol achieves sub-second finality and can process over 10,000 transactions per second, providing efficient and fraud-proof marketing solutions.

Nazara Technologies, India's only publicly listed gaming company, is integrating its marketing applications into Growth Protocol, with two of its gaming titles already active on the blockchain.

Nitish Mittersain, CEO of Nazara, emphasized that the protocol enhances trust and efficiency in reaching and rewarding players in game marketing.

Emin Gün Sirer, CEO of Ava Labs, highlighted that Growth Protocol exemplifies real-world adoption of Avalanche's infrastructure, pushing for transparency in the advertising industry.

The platform seeks to eliminate intermediaries in digital advertising, ensuring transparency, equitable payouts, and user control over digital identity.

The blockchain is supported by Nazara Technologies and Lysto, and already has over 150,000 daily active users following its private testnet launch.

Avalanche is recognized for its high-performance blockchain capabilities, enabling the creation of customizable Layer 1 blockchains that support fast transaction processing and low costs.

Nazara's portfolio includes notable gaming brands and esports platforms, enhancing its role in the advertising ecosystem.

He also stated that the collaboration explores new connections between advertisers and users through blockchain solutions.

The launch signifies a major shift in how advertisers and gamers interact, promoting a more engaging and trustworthy advertising ecosystem.