As of now, Bitcoin's price stands at $109,029.20, underscoring its continued relevance in the market.

Recent data shows that spot Bitcoin exchange-traded funds (ETFs) have rebounded, with net inflows exceeding $386 million on June 9, 2025, reflecting renewed investor confidence.

Saylor believes that Bitcoin will play a crucial role in future payment systems and has been actively promoting its adoption among major corporations.

Metaplanet, a Japanese investment firm, has emerged as the world's eighth-largest corporate Bitcoin holder and is currently raising $5.4 billion to expand its Bitcoin investments.

This follows GameStop's recent announcement of its first Bitcoin investment, where it acquired 4,710 BTC for approximately $513 million.

The growing trend of companies integrating Bitcoin into their financial strategies is reshaping corporate finance, with firms like GameStop and Metaplanet leading the charge.

In light of these developments, Michael Saylor, executive chairman of Strategy, has urged Apple to consider purchasing Bitcoin to enhance its struggling $110 billion stock buyback program.

Apple's stock buyback initiative, announced in May 2024, aimed to return value to investors but has faced challenges, with shares declining over 17% since the start of 2025.

Financial analyst Jim Cramer has criticized Apple's buyback program, suggesting that the company should explore alternative investment strategies to improve its financial performance.

In contrast to Apple's stock performance, Bitcoin has surged over 17% in 2025, highlighting its growing appeal among investors.

The ongoing conversation around Bitcoin's role in corporate finance suggests a significant shift in investment perspectives among large firms, potentially influencing Apple's decision-making in the future.

In Europe, the Blockchain Group is raising over $340 million for its Bitcoin treasury after recently acquiring $68 million worth of Bitcoin.