Earlier in 2025, Tether increased its stake in Juventus to over 10%, further solidifying the club's ties to the cryptocurrency industry.

The deal, valued at €5 million per season, is expected to enhance WhiteBIT's credibility and visibility in the global market, potentially driving up demand for WBT.

WhiteBIT's ecosystem, which serves over 35 million users, supports WBT's value by offering various utilities such as reduced trading fees and staking options.

This strategic collaboration aims to boost Juventus' digital transformation efforts, focusing on innovative technologies to enhance fan engagement and support commercial objectives.

Despite its rapid growth, potential investors are advised to approach WhiteBIT Coin with caution, as it operates differently from traditional American stocks.

Current market momentum suggests that WBT may soon break the $60 mark, driven by increasing crypto adoption and engagement from football fans.

This partnership is part of WhiteBit's broader strategy, as the company has previously partnered with notable clubs like FC Barcelona and has invested significantly in sports sponsorships.

Juventus has entered into a three-year sponsorship deal with cryptocurrency exchange WhiteBit, which will prominently feature the WhiteBit logo on the sleeves of the men's first team jerseys.

This partnership is set to debut during the FIFA Club World Cup match against Al Ain, which took place on June 18, 2025.

Following the announcement of this collaboration, WhiteBIT Coin (WBT) saw a significant price surge, reaching $52, reflecting the market's positive sentiment.

Juventus CEO Maurizio Scanavino expressed enthusiasm for the partnership, highlighting the potential for innovation and new engagement opportunities for fans.

Volodymyr Nosov, Founder and CEO of WhiteBIT, emphasized that the partnership represents a significant step in making cryptocurrency more accessible and fostering tech-driven connections between fans and their team.