Coinbase has announced a strategic partnership with Perplexity AI to develop a real-time crypto market tracker that leverages AI technology and blockchain data, aiming to make market information more accessible for traders.

This collaboration, announced on July 10, 2025, by Coinbase CEO Brian Armstrong, is part of a broader shift towards integrating AI into the crypto space to enhance market analysis and adoption.

Perplexity AI, founded in 2022 and valued at around $9 billion by late 2024, has quickly become a major player with over 10 million users, and its technology will soon enable natural language queries for detailed market insights.

The partnership will roll out in two phases, with the first now live, allowing users to analyze price movements and access institutional-grade charts, while the second phase will enable real-time data integration directly into user queries.

Coinciding with Bitcoin reaching a new all-time high of over $112,000, this announcement underscores the increasing demand for real-time crypto data during market surges.

The surge in Bitcoin's value highlights the importance of real-time data services, which are expected to support traders and investors in making more informed decisions.

Armstrong emphasized that interest in crypto is now comparable to equities, signaling its transition into mainstream finance, with the partnership designed to meet this rising demand.

This AI-powered integration benefits a wide range of stakeholders, including startups, hedge funds, and analysts, by providing faster, more accurate decision-making tools.

The collaboration addresses the challenge of overwhelming data in crypto markets by translating complex information into actionable insights through advanced AI algorithms.

Users will benefit from immediate clarity on market swings without needing multiple tabs, improving overall user experience.

Perplexity's Comet browser now functions as a comprehensive research tool for crypto, akin to the Bloomberg Terminal in traditional finance, offering in-depth analytics.

Armstrong advocates for minimal regulation of AI to foster innovation, believing that better access to reliable data will empower more individuals to make informed crypto decisions.

Coinbase also recently acquired Liquifi, a platform that helps digital asset firms manage token ownership amid legal and compliance complexities, further strengthening its ecosystem.