He is also a co-founder of American Bitcoin, which plans to enhance U.S. electricity infrastructure for crypto mining through a merger with Gryphon Digital Mining.

Trump has advocated for dollar-cost-averaging strategies, encouraging investors to embrace market volatility as part of their crypto investment approach.

Earlier in 2025, Trump advised followers to 'buy the dip' on Ethereum, which saw a significant rebound, yielding a 39% return for investors.

Analysts note both opportunities and risks in Trump's crypto strategy, highlighting Ethereum's role in tokenization and DeFi while cautioning about the sector's volatility.

Trump's advocacy for cryptocurrencies reflects a generational shift in investment priorities among high-net-worth individuals, emphasizing long-term commitments to digital currencies.

Despite skepticism regarding his market timing expertise, the Trump family's alignment with pro-crypto policies suggests a redefinition of wealth management strategies.

This advocacy mirrors broader corporate trends, similar to strategies employed by companies like MicroStrategy and Tesla, as they diversify their treasury holdings to include Bitcoin.

The Trump family is making a strategic pivot towards digital assets, with Donald Trump referring to Bitcoin as 'digital gold' and a 'store of value', reflecting a shift from their historical wealth generation through real estate.

During his speech at the Consensus 2025 conference, Trump emphasized the growing institutional adoption of Bitcoin, indicating a significant transformation in investment strategies towards digital assets.

This endorsement comes at a time when institutional interest in cryptocurrencies is surging, with over $86 billion raised for crypto treasury strategies since the beginning of 2025.

In line with this trend, 98 companies have raised $43 billion since June to acquire various cryptocurrencies, showcasing the increasing corporate interest that aligns with the Trump family's financial strategies.

Eric Trump, Executive Vice President of the Trump Organization, has publicly endorsed Bitcoin as a superior investment compared to traditional real estate, citing its liquidity and global demand.