World Liberty Financial, a DeFi platform linked to President Donald Trump's family, officially launched its WLFI token on the Ethereum mainnet on August 23, 2025, with the token becoming tradable on September 1, 2025.

The token launch marks a significant step into the DeFi space, emphasizing transparency and community governance, with initial unlocks allowing early investors to claim 20% of their tokens, and the rest subject to community voting.

The WLFI token's token generation event (TGE) is scheduled for September 1, 2025, with spot trading expected to begin at 12:00 PM UTC, and 20% of the supply becoming transferable at launch.

Following the TGE, WLFI tokens are now available for purchase on both decentralized and centralized exchanges, with high trading activity indicating strong market interest.

The launch coincided with a broader DeFi market surge, including a 19% 24-hour increase in Aave's token price, amid speculation about WLFI's token allocations, which the team has denied.

The move to make WLFI tradable is part of a broader strategy to stabilize its value through a $1.5 billion crypto-treasury initiative, supported by a significant capital injection into ALT5 Sigma, where Eric Trump has been appointed to the board.

This strategic move aims to bolster WLFI's stability and adoption, aligning with the company's broader efforts to build its treasury and foster decentralization.

WLFI, originally a governance-only token, has now entered open circulation following a July community vote that approved its transferability, with the initial unlock phase beginning on September 1.

The high trading value of WLFI, reaching $0.42—well above its presale price—reflects strong market interest and potential for growth.

The broader crypto market has benefited from favorable macroeconomic and regulatory developments, including the U.S. Federal Reserve’s dovish stance and the approval of the U.S. Stablecoin Transparency and Security Act, boosting institutional confidence.

Institutional adoption is expanding, with major U.S. banks like Bank of America and Citigroup planning to issue their own stablecoins, and South Korean banks engaging with Tether and Circle, indicating increasing mainstream acceptance.

Despite these advances, the sector faces ongoing security challenges, exemplified by a recent $91.4 million scam involving social engineering tactics to steal seed phrases, highlighting the need for enhanced security measures.

The development of WLFI has attracted political attention and scrutiny, emphasizing the platform's focus on decentralization and community governance.