A digital asset investment firm named B Strategy is launching a U.S.-listed company aimed at serving as a treasury and investment vehicle for BNB, targeting a $1 billion raise with strategic backing from YZi Labs, led by Binance co-founders.

This new entity will be supported by YZi Labs, which will provide funding and ecosystem support, connecting the project with its partners to bolster BNB's ecosystem.

B Strategy's goal is to create a transparent, governed, and risk-managed vehicle that enables both institutional and retail investors to access BNB confidently, drawing on Hua's experience with Bitcoin miners for secure custody.

The firm emphasizes strong governance, transparency, and risk management to ensure verified holdings and secure custody, making BNB more accessible to a broader investor base.

This initiative continues the trend of corporate crypto treasuries, which have predominantly focused on Bitcoin and Ethereum but are now diversifying into altcoins like Solana, XRP, and Dogecoin.

The development aligns with a broader movement to connect crypto assets with traditional financial markets, aiming to attract institutional and retail investors and legitimize BNB.

By bridging crypto tokens with public markets, the project seeks to increase BNB's accessibility and legitimacy, potentially expanding its investor base.

BNB, Binance's exchange token, is currently the fifth largest cryptocurrency with a market cap of approximately $121.9 billion and a trading price around $873.8, reflecting a slight recent decline.

The new company will hold BNB in its treasury, invest in core technology, provide grants, and support community initiatives to foster growth within the ecosystem.

Leveraging its presence in the Asia-Pacific region, B Strategy aims to utilize local liquidity, market intelligence, and distribution channels, with several prominent Asia-based family offices already committed as anchor investors.

Led by Max Hua, the firm intends to operate similarly to Berkshire Hathaway within the BNB ecosystem, holding BNB and investing in its growth through funding technology and community projects.

Once operational, B Strategy will join other firms offering leveraged exposure to BNB, including recent purchases like CEA Industries' subsidiary BNC, which bought 200,000 BNB for $160 million, and a $500 million private placement led by YZi Labs and 10X Capital.

The launch of the Nasdaq listing and the $1 billion fundraising are expected to be completed within a few weeks, according to YZi Labs.