KuCoin has partnered with 2Game Digital to integrate its KuCoin Pay crypto payment platform into 2Game's global gaming ecosystem, enabling seamless cryptocurrency transactions for gamers worldwide.

Starting August 29, 2025, users of KuCoin Pay will enjoy exclusive benefits such as a 20% discount, early access to product releases, bi-weekly promotions, and whitelisting for the upcoming 2Game Token ICO, with these perks valid until November 28, 2026.

Users can make purchases through designated websites or product pages by selecting KuCoin Pay at checkout and completing transactions by scanning a QR code with the KuCoin App.

2Game Digital manages multiple platforms including its e-commerce store, esports teams, and a gamified loyalty and competitive gaming platform, while GCL Global Holdings focuses on delivering immersive gaming experiences and expanding Asian-developed IP globally.

GCL Global Holdings aims to leverage its understanding of Asian gaming trends to bridge cultural markets and expand its global reach, complementing 2Game Digital's diverse gaming ecosystem.

This collaboration is part of 2Game Digital’s broader strategy to incorporate Web3 infrastructure, including the upcoming launch of the '2Game Token,' a blockchain-based utility token designed to enhance loyalty programs and offer token-gated rewards for competitive gaming.

2Game Digital is investing in Web3 technology by developing the 2Game Token, which will support loyalty initiatives, competitive gaming, and token-gated rewards for players worldwide.

The company plans to release the 2Game Token as part of its Web3 strategy to improve loyalty programs and enable secure, token-gated rewards for gamers.

Sebastian Toke, CEO of GCL, highlighted that this move opens new avenues for secure, instant transactions, expands their reach within the crypto community, and offers exclusive perks like discounts and early access for crypto users.

GCL emphasizes that this initiative aims to broaden transaction options, increase global reach, and tap into the growing crypto community, with KuCoin noting gaming as a key industry embracing Web3 technology.

Sebastian Toke also stated that this move represents a significant innovation in digital commerce, providing exclusive perks such as discounts and early access to the 2Game Token ICO for crypto payers.

KuCoin Pay supports over 50 cryptocurrencies, facilitating fast, secure, and borderless transactions for online and offline sales worldwide, aiming to mainstream crypto payments.