Coinbase Institutional, with over 13 years of safeguarding billions of dollars in digital assets, serves as a trusted custodian and a bridge between traditional finance and digital assets, supporting SWC's growth.

This collaboration demonstrates SWC's commitment to responsible Bitcoin management, strong governance, and transparency, aiming to create long-term value for investors and shape best practices in Bitcoin treasury management.

Coinbase's Global Head of Institutional Sales, Lauren Abendschein, highlighted Coinbase's role as a trusted custodian and its pride in serving major institutions like SWC, emphasizing its security, regulation, and advanced trading tools.

The Smarter Web Company (SWC) is executing a strategic 10-year plan focused on expanding its Bitcoin holdings, recently acquiring an additional 30 BTC in September and holding a total of 2,470 BTC valued at approximately $285 million as of September 16, 2025.

SWC's long-term Bitcoin strategy includes raising £17.5 million to fund further acquisitions and emphasizing secure custody and diversified risk management, aligning with broader corporate trends of integrating Bitcoin into financial planning.

Since listing on the Aquis Stock Exchange in April 2025, SWC has rapidly grown into one of the world's fastest-growing Bitcoin treasury companies, focusing on expanding its Bitcoin holdings and treasury infrastructure.

This partnership with Coinbase Institutional marks a significant step for SWC, aiming to bolster its market leadership in the UK and set global standards in corporate Bitcoin treasury management.

While heavily invested in Bitcoin, SWC's core business remains web design, development, and online marketing, generating revenue from client fees, hosting, and marketing services.

SWC has partnered with Coinbase Institutional to enhance its Bitcoin treasury management and security, leveraging Coinbase Prime for custody and execution, with Coinbase providing trusted, institutional-grade custody services.

SWC's strategic focus includes organic growth and acquisitions, with a cautious approach to timing, and has adopted Bitcoin payments from clients since 2023, reflecting its long-term belief in Bitcoin's role in finance.

SWC's Bitcoin Treasury Policy since 2023 underscores its commitment to Bitcoin's future in the financial system, with ongoing efforts to expand its client base and revenue.

Current Bitcoin market conditions show a price of around $115,456, with market optimism and expectations of surpassing $117,000 and testing $120,000, supporting SWC's long-term strategy.