Deccan Gladiators, a prominent T10 cricket franchise in the Middle East and South Asia, is known for its fast-paced style and passionate fan base, making it a fitting partner for innovative digital collaborations.

BC.GAME News has become the title sponsor of the Deccan Gladiators cricket team for the 2025 Abu Dhabi T10 League, marking a significant partnership that highlights the growing convergence of blockchain and mainstream sports.

The sponsorship features BC.GAME News's logo prominently on the Gladiators' jersey, aiming to leverage the team's popularity, which includes five finals appearances in six seasons and three titles won in 2021, 2022, and 2024.

It reflects how blockchain brands are increasingly collaborating with popular sports platforms to enhance fan engagement through innovative digital initiatives.

Daniel Choudhary, Director of Acquisitions at BC.GAME News, emphasized the synergy between crypto communities and cricket, highlighting the partnership as a way to connect with fans through energy, innovation, and scale.

The sponsorship deal includes digital fan engagement initiatives such as interactive content, exclusive drops, community contests, token-based experiences, and Web3-native activation tools, although specific campaign details remain undisclosed.

This partnership exemplifies a broader trend of blockchain companies engaging with mainstream sports and entertainment beyond traditional NFT and token projects, focusing on digital-first fan experiences.

BC.GAME News, a digital entertainment newsroom, focuses on sports partnerships and community initiatives targeting adult audiences, emphasizing responsible messaging.

The 2025 season is expected to be highly digital-focused, with streaming and fan interaction primarily happening via digital platforms, attracting millions of viewers across Asia and the Middle East.

Known for its rapid matches and high engagement, the league continues to attract millions of viewers across Asia and the Middle East, emphasizing its digital reach.

The Abu Dhabi T10 League is the only ICC-sanctioned 10-over cricket league, renowned for its fast pace and strong digital viewership, making it a prime platform for such innovative sponsorships.