A regulated BONK exchange-traded product (ETP) has launched on SIX Swiss Exchange, giving European investors regulated access to the Solana-based meme coin BONK.

The listing signals growing institutional confidence in meme-based assets and could open the door for similar products across other assets and exchanges.

BONK’s ETP offers regulated access, simpler ownership, institutional-grade custody, and liquidity through traditional brokerage channels.

Total memecoin market value sits near $39.4 billion, the lowest for 2025, with about $5 billion wiped out in a single day per CoinMarketCap.

BONK rose about 5.8% on the launch day but remains roughly 83% below its November 2024 all-time high.

Potential challenges include regulatory scrutiny, market volatility, and meme-coin risks, though due diligence and compliance are emphasized.

BONK ranks as the seventh-largest meme coin by market cap, trading near $0.0599 with a 3.5% intraday gain.

At press time, BONK trades near $0.0599 with technicals suggesting a bullish tilt, aided by moving-average support and RSI leaving oversold conditions.

This European listing follows Grayscale’s Dogecoin ETF debut in the US, which had modest first-day volume versus expectations.

Post-launch, BONK’s price advanced about 3.5%, outperforming a broader crypto market that rose around 2.8%.

The BONK listing is set against a backdrop of waning memecoin enthusiasm and a push for regulated, accessible investment vehicles in Europe.

Even with the milestone, broader crypto ETP adoption faces regulatory uncertainty elsewhere and ongoing perceptions of meme coins as high-risk assets.