Market surveillance tools will be deployed to detect and prevent market abuse and disorderly trading in line with MiCA and ESMA expectations.

Vienna will function as the operational hub for compliance, governance, and supervisory coordination across the EEA, supported by Austria as the base.

Bitget has appointed Oliver Stauber as Chief Executive of Bitget EU and plans to establish a European headquarters in Vienna to align with MiCAR and build a compliant EU operating model.

The European strategy emphasizes regulatory readiness, robust compliance foundations, and operational transparency to responsibly serve EEA users.

Bitget EU’s platform look will resemble the current site but will feature a distinct legal structure designed to reduce market risk for EU clients and satisfy MiCA/ESMA integrity and conduct rules.

The move aims for first-mover advantages in a unified regulatory market of about 450 million people across the EEA.

The industry context shows competitors like Binance pursuing MiCA licensing in Greece as part of a broader shift toward EU authorization before MiCA’s transitional period ends.

Bitget EU will operate as a broker rather than a traditional exchange, sourcing liquidity from multiple providers under best-execution principles and acting as counterparty to client trades.

The Bitget EU model centers on brokered trading with counterparty risk management and multi-provider liquidity, complemented by market surveillance to curb abuse.

This regulatory trend underscores a wider push among crypto firms to obtain licenses ahead of the June 2026 MiCA deadline.

EU licensing timelines remain uncertain, with approvals dependent on regulators and reflecting the transitional nature of MiCAR.

MiCAR requirements include robust risk controls, transparent governance, sufficient capital, and operational resilience, with national regulatory approvals required before market access.