Crypto.com is launching OG, a regulated prediction market platform in the United States, aimed at capturing event-based trading demand around major moments like the Super Bowl.

Analysts see strong growth potential, with Deutsche Bank projecting US event contract volume could top 1 trillion in 2027, up from roughly 50 billion last year.

The trend shows growing interest from both Wall Street and Main Street in event contracts beyond traditional betting, driven by alpha potential and enhanced data analytics, despite retail risk concerns.

OG will be powered by CDNA (Derivatives North America), a CFTC-registered exchange and clearinghouse, with margin trading available through Crypto.com’s federally licensed futures commission merchant as soon as certification proceeds.

The platform will offer features like parlays, margin trading when approved, and a dynamic social layer to enhance user engagement and social trading.

Success factors include liquidity, clear resolution rules, user-friendly design, regulatory stability, and robust data for outcome determination to enable reliable price discovery.

Prediction markets are framed as information aggregators that can provide real-time sentiment and price discovery, potentially outperforming traditional polls.

OG will offer contracts across four categories—Economics, Politics, Culture, and Entertainment—covering outcomes from inflation data to elections and entertainment results.

The initial rollout focuses on the U.S. market with plans for broader expansion contingent on regulatory clarity and demand.

Industry context suggests rising engagement and transaction activity around major events like the Super Bowl, influencing competitors and users alike.

Prediction market volumes are surging industry-wide, with Kalshi and Polymarket collectively reaching about $17.5 billion in January, up from $2 billion last August.

Global momentum for prediction markets has grown from under $100 million to over $13 billion in monthly volume by end-2025, signaling broad market expansion.