Google Postpones Cookie Phase-Out to 2025 Amid Regulatory Hurdles
April 26, 2024![Google Postpones Cookie Phase-Out to 2025 Amid Regulatory Hurdles](https://cdn.brief.news/images/stories/5dd8610f0e96312d46d7eae85381cf299539895679e01e90fa69e9c6a094e6b9f292bd138f84ac5e2c51b367b30b968ff1144d763daae03c4de01ac34db10ad3.png)
Google has postponed the removal of third-party tracking cookies from Chrome to early 2025.
The delay is due to the need to balance industry feedback, regulatory considerations, and technical challenges.
Google is collaborating with the U.K. Competition and Markets Authority to address competition concerns.
Europe is set to ban third-party cookies starting next year, with regulatory bodies ensuring fair competition and consumer benefits.
In January 2024, Google will start eliminating third-party cookies from one percent of Chrome traffic as part of a gradual phase-out.
Google Meet is being updated to allow external participants without a Google account to join encrypted calls.
Summary based on 13 sources
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![Google again delays blocking third-party cookies in Chrome browser: This is the reason](https://cdn.brief.news/images/links/5dd8610f0e96312d46d7eae85381cf299539895679e01e90fa69e9c6a094e6b9f292bd138f84ac5e2c51b367b30b968ff1144d763daae03c4de01ac34db10ad3.png)
Times Of India • Apr 24, 2024
Google again delays blocking third-party cookies in Chrome browser: This is the reason![An important Chrome privacy feature has been delayed yet again](https://cdn.brief.news/images/links/4424fecdcc4e45a4fa9b081960ebb4b806e22960bee41616b4e196692dcb94ce3b4a6e76ad0f63b484f4cef7b53d2dd73f0793dbe3b5f3c0d0bfefd58f578a01.jpg)
Android Authority • Apr 24, 2024
An important Chrome privacy feature has been delayed yet again![Google is doing what it does best: delaying third-party cookie deprecation, again](https://cdn.brief.news/images/links/3557b467d1b94547a5581266a280580f8f91e1e3fcfc6b3be85d13b5deba68b0d9f26690ed360b88d6a31e1fb308e7f4b12c6b64ffa69edc0b8fefa5cce82ccc.png)
The Drum • Apr 24, 2024
Google is doing what it does best: delaying third-party cookie deprecation, again![Google postpones plan to phase out advertisement cookies in Chrome browser](https://cdn.brief.news/images/links/f61793efecb754d9339683afbed7300587b4169806a3c57ce1afc4a6b432c72075bda39a4402f1e2cc77bb4c636375c3271ad3b048f1c66614c10db5f2ccc7ee.jpg)
Business Standard • Apr 24, 2024
Google postpones plan to phase out advertisement cookies in Chrome browser