Disney CEO Bob Iger announces a crackdown on password sharing for Disney Plus starting in June 2024.

All subscribers will be impacted by the new policy by September 2024.

Subscribers must designate a primary residence to define their 'household' for password sharing rules.

Disney Plus will prohibit password sharing outside the subscriber's household, aligning with terms in the subscriber agreement.

Periodic logins from the home Wi-Fi may be required to verify residency, mirroring Netflix's strategy.

Despite potential backlash, Disney Plus is implementing these measures to foster growth and emulate Netflix's successful restrictions.