DoorDash has partnered with Warner Bros. Discovery to offer a free subscription to Max for its DashPass customers, marking a significant move in the integration of streaming services with food delivery platforms.

As part of this collaboration, DashPass customers can also upgrade to the ad-free Max tier for a discounted rate of $10.99 per month.

DoorDash's annual DashPass membership costs $96 and provides benefits such as free delivery and exclusive deals, enhancing the value proposition for subscribers.

Max's ad-supported subscription is priced at $9.99 per month, while the ad-free version is available for $16.99 per month for U.S. users.

The partnership will feature cross-promotions tied to popular programming, including campaigns for 'House of the Dragon' and the upcoming DC show 'The Penguin.'

This collaboration is part of a broader trend in the streaming industry, where companies are bundling services to attract customers amid rising inflation.

By integrating streaming services with delivery platforms, DoorDash positions itself alongside other companies like Walmart and Instacart, which have also pursued similar partnerships.

For Warner Bros. Discovery, this partnership is strategically important as it seeks to expand Max's reach, especially after facing challenges in the competitive streaming landscape.

WBD's recent struggles have been compounded by competitive losses, such as the NBA's decision to partner with Amazon's Prime Video for a new media rights deal.

Warner Bros. Discovery reported a nearly $10 billion loss for the second quarter, largely due to a significant non-cash goodwill impairment charge from its cable networks segment.

As of the second quarter, Warner Bros. Discovery reported a total of 103.3 million global subscribers across its streaming services, including Max and HBO.

Following the announcement of this partnership, DoorDash shares rose nearly 3%, while Warner Bros. Discovery shares increased by about 5%, although both companies' stocks remain down significantly for the year.