Ice Cube has launched the "It’s My Ego 3Mix" contest in partnership with Hitmaker and Monster Energy, inviting fans to collaborate with him and Scarface on an official track.

Aspiring artists from around the world can submit their verses for a revamped version of the song "It’s My Ego," with submissions open until March 24, 2025.

The winner of the contest will be announced shortly after the submission deadline and will have the opportunity to feature alongside Ice Cube and Scarface on the new track.

This initiative emphasizes fan engagement and creativity, showcasing a collaboration between Lench Mob Records, Hitmaker, and Monster Energy.

Tony Draper, a multi-platinum music executive, highlighted that this project honors Ice Cube's long-time fans while also making room for new talent, effectively bridging generations of hip-hop.

Ice Cube expressed that the contest aims to give a voice to fans, allowing them to share their stories and be part of hip-hop's rich culture.

By collaborating with Scarface, a hip-hop legend known for his impactful storytelling, Ice Cube seeks to blend legendary artistry with emerging talent, celebrating the heritage of hip-hop.

This contest follows the success of Ice Cube's latest album, "Man Down," which has received significant recognition on Billboard charts, underscoring his ongoing influence in the music industry.

The original song's success is marked by its performance on multiple Billboard charts, contributing to Ice Cube's enduring legacy in the music industry.

The contest not only highlights the community aspect of hip-hop but also encourages fans to participate in an iconic project.

Scarface's involvement enhances the project's appeal, as he is celebrated for his contributions to hip-hop, including tracks like "Never Seen a Man Die" and "On My Block."

This collaboration aims to honor longstanding fans while also paving the way for new talent, creating a unique opportunity for aspiring artists.