The studio's international projects are inspired by the global success of Japanese-themed content, such as Warner Bros.' Monsterverse and Disney's Shogun series, and are supported by a new 50% production rebate introduced by the Japanese government.

Toei, one of Japan's oldest studios, has a rich history of producing iconic titles such as Dragon Ball, One Piece, and Sailor Moon, along with a substantial library of 4,400 movies and 39,000 TV episodes.

Toei aims to increase its international revenue from 30% to 50% by 2033, reflecting a strategic shift from its historically domestic focus due to Japan's declining population.

Yoshimura's vision, known as TOEI NEW WAVE 2033, aims to establish Toei as a global entertainment leader by the end of the decade, with overseas revenue constituting half of total sales.

With over 70 years of legacy, Toei is determined to take a leading role in the global anime market, moving beyond its previous behind-the-scenes approach.

This ambitious investment plan allocates $1.6 billion for content development and $400 million for operational improvements, as part of the 'Toei New Wave' vision established in 2023.

Toei Company, under the leadership of President and CEO Fumio Yoshimura, is embarking on a significant $2 billion global expansion strategy aimed at enhancing its international presence in anime production and distribution.

To attract international collaboration, Toei is open to revising traditional financing models in Japan, favoring simpler structures like 50:50 partnerships with foreign entities.

The company is prioritizing North America and Asian markets for expansion, with plans to produce content tailored to these audiences, including a historical drama reminiscent of 'Game of Thrones' and a film set in New York.

Toei has already begun collaborating with other Asian markets, co-producing the anime series 'Voltes V Legacy' in the Philippines and partnering with Korea's CJ ENM.

In addition, Toei is looking to create local intellectual properties in China, capitalizing on the popularity of Japanese anime, which is the largest import category in the Chinese market.

In a move towards broader international content distribution, Toei has launched an official English-language account for the Kamen Rider series.