The Academy of Motion Picture Arts and Sciences has announced new rules for the upcoming 98th Oscars, requiring voters to watch all nominated films in a category to be eligible to cast their votes in the final round.

The use of AI in 'The Brutalist' included refining actors' accents and enhancing visual elements, raising questions about originality and creativity in filmmaking.

This rule change aims to enhance the fairness and credibility of the Oscars, a demand long voiced by fans and industry insiders.

Many commentators have expressed disbelief that such a requirement was not already in place, highlighting frustrations over past voting practices.

Critics argue that it is disrespectful to filmmakers who invest significant effort into their work if voters do not engage with the films they are voting on.

This initiative is seen as a necessary step for the Oscars to maintain relevance and integrity in an evolving film landscape characterized by increased competition and viewer expectations.

The Academy has noted that all rules and dates for the 98th Academy Awards are subject to change, with further details available on their official website.

Despite the integration of AI in filmmaking, the Academy has clarified that generative AI's role will not affect nomination chances, as the focus will remain on human creative input.

An internal system will be implemented to ensure compliance with this new viewing requirement, although its effectiveness remains uncertain.

The decision to enforce this rule follows the 2023 Hollywood strikes, where concerns about the impact of AI on creative jobs were prominently voiced.

The film 'The Brutalist' has sparked significant debate over the ethical implications of AI in cinema, especially after it garnered ten nominations at the Oscars.

The British Academy has already implemented similar viewing requirements for voters, promoting diversity and accountability in their awards process.