At a recent event in Cannes, Alex Serdiuk, CEO of Respeecher, highlighted the growing integration of AI voice technology in Hollywood.

He noted that Disney has emerged as a pioneer in synthetic voice technology, which is now being widely embraced across the industry beyond just post-production.

Serdiuk pointed out a significant shift in studios' attitudes, as they now focus on integrating synthetic voice technology throughout their production processes.

Rather than questioning whether to use AI voice technology, studios are now concentrating on how to implement it responsibly at scale.

Addressing concerns within the industry, Serdiuk acknowledged fears regarding AI's potential impact on traditional job roles and intellectual property.

Respeecher maintains a strong stance on ethical usage, asserting that there have been no reported cases of misuse of its technology and advocating for voice actors to clone their voices for controlled monetization.

The company collaborates closely with voice artists and the estates of famous talents, allowing them to retain control over how their cloned voices are utilized.

Serdiuk emphasized that AI should be viewed as a tool to enhance creativity rather than replace it, suggesting that quality and trust are key to alleviating fears surrounding its use.

Margarita Grubina, Respeecher’s VP of Business Growth, outlined ethical guidelines for AI usage, which include principles of Credit, Consent, Control, and Compensation.

Respeecher's technology has already been employed in notable projects, such as 'The Brutalist' and 'Emilia Pérez', as well as for iconic characters like young Luke Skywalker and Darth Vader in Disney+ series.