Kendrick Lamar and SZA's track 'Luther' has achieved remarkable success, topping the Billboard Hot 100 for 13 consecutive weeks, making it one of the longest-running hits in history.

To promote 'Luther,' Kendrick and SZA launched the Grand National Tour in April 2025, which has been well-received and features a 52-song setlist of both solo and collaborative performances.

Their recent tour has further solidified their success, with Kendrick becoming the first rapper to gross over $14 million from a single concert, achieving $14.8 million in Seattle on May 17, 2025.

Kendrick's 'GNX' album, described as a spiritual sequel to his previous work, maintains his lyrical integrity while addressing cultural and personal themes, solidifying his influence beyond music.

The single has also become the biggest Hip Hop single of the decade, exceeding Roddy Ricch's 'The Box' which previously held the record.

This accomplishment sets a new record for the most weeks at #1 for duets featuring co-billed male and female lead artists, surpassing Puff Daddy and Faith Evans' 'I'll Be Missing You' which held the record with 11 weeks in 1997.

The song's popularity has been amplified by its viral success on social media platforms like TikTok and Instagram, where fans have engaged with its lyrics and created content that enhanced its visibility.

SZA noted that she was surprised by the track selections for Kendrick's latest album 'GNX,' approving her contributions to 'Luther' and 'Gloria' without prior knowledge of their final arrangements.

'Luther' blends Kendrick's sharp lyrics with SZA's genre-defying vocals, addressing themes of transformation and spiritual rebirth, and has garnered over 400 million streams on Spotify within three months.

The success of 'Luther' highlights the blend of artistry and commercial appeal, demonstrating that authenticity and genuine talent can resonate with audiences, challenging the notion that only viral hits can dominate the charts.

Emerging artists can learn from Kendrick and SZA's success, as their collaboration emphasizes the importance of authenticity in songwriting and cohesive albums for achieving critical and commercial success.

Their appearance at the Super Bowl Halftime Show in February 2025 significantly raised their profile, exposing their collaboration to a larger audience.