Rio de Janeiro is positioning itself as Brazil's primary hub for film and television production, aiming to mirror the success of Los Angeles in the U.S.

The city is currently hosting Rio2C, Latin America's largest creativity event, from May 27 to June 1, 2025, expecting a record attendance of approximately 52,000 participants, including 483 executives from 39 countries.

This year's event theme, 'The Edge of Perfection,' reflects the growth and strength of Rio's film and TV industries, as noted by Rafael Lazarini, CEO of Rio2C.

Key films contributing to Rio's burgeoning film industry include Walter Salles' Oscar-winning 'I’m Still Here' and the holiday release 'O Auto da Compadecida 2' in 2024.

In 2023, Rio's film and TV industry grossed 4.2 billion reais ($736 million), marking a 68% increase since 2019, driven by international productions like 'Godzilla x Kong: The New Empire' and 'Fast X'.

Plans for a Creative District in Barra include a significant production complex and entertainment facilities, projected to create 143,000 jobs over the next 30 years.

Despite this growth, challenges remain, including a shortage of modern studios, which limits options for indie producers compared to major broadcasters.

To address these challenges, the city has partnered with Quanta to manage Polo Rio Cine Video, investing in studio upgrades and aiming to expand to 15 studios by March 2026.

During Rio2C, Mayor Eduardo Paes is expected to announce a 131 million reais ($23 million) incentive package for the film industry, funded by federal and city governments.

Additionally, the city will introduce a Film Friendly Seal to certify local businesses that support international film and TV productions.

Rio's Film Commission authorized 8,782 filming days in 2024, indicating a rise in filming activity and establishing the city as one of the most filmed locations globally.

Historically significant for indie film production, Rio de Janeiro is home to Grupo Globo, South America's largest broadcaster, and has played a crucial role in the Cinema Novo movement.