In New York's SoHo stores, Rhode products sold out within hours, with restocks delayed until the following week, reflecting overwhelming consumer demand.

Rhode's launch featured only 16 SKUs, but strong viral appeal and Bieber's influence, combined with its 'clean girl' branding, drove significant consumer interest.

Industry insiders describe the launch as unprecedented, with comparisons to outdoing Fenty, underscoring its massive impact on Sephora's shelves.

A Sephora insider called the launch 'unprecedented,' highlighting its scale and influence in the beauty retail space.

Hailey Bieber's skincare brand, Rhode, launched at Sephora with an explosive debut, achieving approximately $15 million in sales on its first day and setting a new record for celebrity skincare brands.

The brand's first-week sales have surpassed those of competitors like Selena Gomez's Rare Beauty and Rihanna's Fenty, indicating a major shift in the competitive landscape.

Industry observers note that Rhode is 'sucking all the oxygen out of the room' at Sephora, especially as the retailer shifts focus toward buzzy, influencer-driven brands.

Many see Rhode's success as a game-changer, with some claiming it has 'blown Fenty out of the water' and is dominating Sephora's shelves.