The conference featured over 38 discussion sessions on investing in culture as a driver of economic and social development, emphasizing themes like heritage preservation and culture as an asset class.

The event adopts a digital-first approach, collaborating with creators like MrBeast, KSI, and iShowSpeed to create hybrid online-offline experiences and showcase regional storytelling.

The festival features key sporting events like the return of the Six Kings Slam tennis tournament, the WTA Finals Riyadh, and MDLBEAST Soundstorm 25, emphasizing Riyadh’s role as a global sports host.

Riyadh Season is a core part of Saudi Arabia's 'Unreal Calendar,' aimed at boosting tourism, diversifying the economy, and establishing the Kingdom as a leading leisure destination, with ambassadors like Cristiano Ronaldo.

These zones blend heritage, technology, and entertainment, creating a vibrant cultural landscape for visitors.

During the event, 89 agreements worth nearly one billion euros were signed, supporting sectors such as film, fashion, and arts, including new investment funds and the Cultural Assets Fund.

New financial products were introduced, including a 230 million euro co-financing fund and the region's first regulated art investment fund, the Audi Capital Art Fund.

Chinese Ori Group announced plans to open its regional headquarters in Saudi Arabia with over 460 million euros in investments across film, education, fashion, tourism, and cultural sectors.

Saudi Arabia has committed $800 billion to tourism development, with mega-events like Riyadh Season attracting international visitors, generating jobs, and demonstrating capacity for world-class cultural and sporting events.

Since 2019, Riyadh Season has been central to Vision 2030, aiming to diversify the economy beyond oil, with the sector projected to contribute $16.5 billion to GDP by 2030.

Saudi Minister of Culture announced the launch of Riyadh University of the Arts, supported by investments exceeding 81 billion Saudi Riyals, to foster creative education and emerging artists.

Saudi Arabia is making a strategic push to develop a sustainable creative economy aligned with Vision 2030, positioning itself as a global hub for cultural investment and innovation.

The Cultural Investment Conference 2025 in Riyadh showcased the kingdom's commitment to transforming its cultural sector through significant investments and strategic initiatives.

Riyadh Season 2025, Saudi Arabia's largest cultural and entertainment festival, has launched with record-scale events, international collaborations, and immersive experiences, running through early 2026.

The festival spans six major entertainment zones, including Boulevard World and House of Hype, offering cultural exhibitions, interactive installations, sports, concerts, and culinary experiences for diverse audiences.