In 2025, Christian/gospel music posted the strongest growth among genres, rising 18.5% in on-demand audio streams, with rock and Latin following at 6.4% and 5.2% respectively, while rock led overall growth share and added significant new streams despite catalog-heavy tendencies.

The year’s best global on-demand tracks include Lady Gaga & Bruno Mars’ Die With a Smile and Bad Bunny’s DtMF, underscoring a diverse mix across genres, many from 2024.

AI-generated artists emerged as a notable trend, with acts like Xania Monet and The Velvet Sundown gaining chart presence, and Monet alone amassing 125 million global on-demand streams in 2025.

Artists created by prompts using voices or styles of real performers without their knowledge are signaling ongoing disruption in music creation and rights considerations.

AI-driven acts are also impacting country music, with Aventhis and Breaking Rust, and their track Walk My Walk reaching No. 1 on Billboard’s country digital song sales chart in November.

The 2025 Year-End Report from Luminate shows U.S. on-demand audio streams totaling 1.4 trillion, up 4.6% from the previous year.

Globally, the top on-demand tracks for 2025 feature a mix of pop, hip-hop, Latin, and other genres, with several high-profile releases from 2024 among the top ten.

In the United States, older music remains dominant on on-demand streams, with only about 43% of streams coming from tracks released in the last five years, as Taylor Swift and Morgan Wallen reached year-long milestones with more than 5 million album-equivalent units.

Among the global leaders, Lady Gaga & Bruno Mars’ collaboration Die With a Smile led with 2.858 billion streams, followed by HUNTR/X’s Golden and Alex Warren’s Ordinary, highlighting a top-ten skew toward tracks released in 2024.