Sky unveils Ultimate TV, a bundled subscription priced at £24 per month that combines Disney+, HBO Max, Netflix, and Hayu with Sky’s channels and originals, with Disney+ and HBO Max available to existing Sky customers from March and full Hayu rollout from July.

The Sky OS will unify content across apps, enabling Continue Watching, Playlists, cross-app search, and voice control for a seamless, single-view viewing experience.

Integration efforts will let Disney+, HBO Max, and Hayu feed into Sky’s Continue Watching rail for quicker resumption from the Sky home page.

The goal is to consolidate major streaming services into one subscription, offering potential savings versus subscribing separately.

Reaction on social media is mixed, with some praising consolidation and value and others questioning practicality or pricing.

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Sky’s Sophia Ahmad says customers want a simple, single-view experience without juggling multiple subscriptions and apps.

A 24-month minimum contract accompanies the £24/month price, with rolling monthly prices likely higher and possibly increasing over time.

Sky highlights value of more than £20 a month in standalone apps for under £1 per day, with 4K/ad-free upgrades available via Sky billing.

The move is a strategic consolidation of major streaming apps into Sky’s ecosystem, detailing product integration, content lineup, and pricing for new and existing customers.

Sky positions itself as the first provider to bundle major streaming apps into a single TV subscription to simplify streaming and curb overall spend, while anticipating future inflation-linked price increases.

The plan targets competition from Virgin Media, EE TV, and TalkTalk by offering a bundled, all-in-one streaming approach.