Sirota led Merlin to sign licensing agreements with top platforms and to pursue early AI partnership licenses, including a notable generative AI licensing deal with ElevenLabs alongside Kobalt.

Sony Music Publishing appointed Greg Prata as chief financial officer, effective at the end of March, taking over from Tom Kelly and supervising global financial operations.

Sirota’s background spans Meta’s music team, Warner Music Group, and Morrison Foerster, underscoring his focus on tech-financed music partnerships.

The leadership transition at Suno brings Jeremy Sirota, former Merlin CEO, in as chief commercial officer, with Suno’s CEO Mikey Shulman praising his ability to build opportunities and align stakeholders to shape the future of music.

Sirota’s leadership is expected to accelerate Suno’s mission to redefine digital formats for recorded music, enabling more interactive and integrated experiences for artists and fans.

The Suno leadership announcement features Shulman’s remarks on Sirota’s talent to create new opportunities and coordinate among partners, as Suno recently partnered with Warner Music Group and launched Suno Studio, a first-of-its-kind generative audio workstation combining multi-track editing with AI stem generation.

During six years as Merlin CEO, Sirota expanded revenue from $900 million to $1.8 billion and built out technology, data, and licensing capabilities, securing deals with major platforms like Apple, Deezer, Meta, Spotify, Twitch, and YouTube.

Suno’s leadership move comes amid a $250 million Series C in November valuing the company at about $2.45 billion, following prior high-profile hires like Paul Sinclair as Chief Music Officer in mid-2025.

Suno remains entangled in copyright infringement litigation brought by major music companies, including actions from the RIAA on behalf of major labels and involvement from UMG, Sony Music Entertainment, and European collecting societies.

His experience includes work at Meta on the music initiative, senior executive roles at Warner, and IP/licensing focus as a technology lawyer at Morrison & Foerster.

The Suno leadership change aligns with a broader industry trend of leveraging AI in music, following prior reporting on generative AI developments in the sector.

Suno named Jeremy Sirota as chief commercial officer to lead commercial strategy, industry relationships, platform partnerships, and enterprise solutions, reporting to CEO Mikey Shulman.