Iconic WKRP Call Letters Return to Cincinnati with Nostalgic Radio Venture
April 3, 2026
Promotional materials hint at a Cincinnati debut, with language like coming to Cincinnati to signal the upcoming launch.
Programming emphasizes retro formats and the irreverent, audience-first tone that defined WKRP’s legacy.
Fans and Cincinnati listeners are expected to feel nostalgia and excitement, given WKRP’s origin in Cincinnati and the revival’s potential to renew interest in the classic show.
The station markets itself with a strong nostalgic sensibility and retro-oriented programming ethos.
The station’s ethos centers on retro formats and irreverent content, including two-hour blocks of Weird Al and Friends and a Thanksgiving turkey giveaway presented as gift certificates to avoid animal cruelty concerns.
A North Carolina nonprofit led by D.P. McIntire has acquired the WKRP call letters and plans to bring WKRP branding to Cincinnati through a real broadcasting venture, with contractual limits keeping exact details under wraps.
There is a note clarifying that the studio is on the first floor of McIntire’s home, not a basement studio.
Specifics such as launch timing and partner stations are being kept confidential due to contractual restrictions.
The piece consolidates the What’s Next and Takeaway sections to underscore that while details remain under wraps, WKRP’s legacy is set to endure through Cincinnati.
The project channels a small-town radio vibe, featuring 80s and 70s music and beloved shows like Weird Al and Friends.
WKRP-LP in Raleigh, a 100-watt low-power FM station run by Oak City Media, launched in late 2015 to deliver nostalgic, smaller-market content.
The rollout carries an irreverent, community-focused edge, historically including a Thanksgiving turkey giveaway as a token of engagement.
Summary based on 19 sources
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Sources

AP News • Apr 3, 2026
WKRP in Cincinnati, once TV's fictional radio station, may become real | AP News
National Today • Apr 3, 2026
WKRP Call Letters Headed to Cincinnati After 48 Years - Today in Raleigh
National Today • Apr 3, 2026
WKRP Radio Station Coming to Cincinnati After 48 Years - Today in Raleigh
Spectrum News 1 Charlotte • Apr 3, 2026
Stay tuned, Cincinnati: WKRP is coming to town for real, N.C. station's director says