Prime Video will produce All or Nothing: Manchester United, following the club through the 2026/27 season for unprecedented access to Old Trafford, the Carrington Training Complex, and daily life at the club.

The project was briefly blocked in the past under former head coach Ruben Amorim due to concerns about camera distraction and has been revived under Michael Carrick.

There are concerns the camera presence could disrupt dynamics during pressure, but a successful season could yield a strong positive narrative for the series.

Fan reactions are mixed, with excitement for unprecedented access but concerns about distractions, commercialization, and pressure on players and staff.

The documentary is seen in the context of recent leadership transitions and could frame the club’s recent history favorably.

Amid on-field improvements and organizational changes, including Carrick’s leadership, the project could have a positive impact.

Tara Erer and United’s Chief Communications Officer Toby Craig emphasized the project’s access and global appeal.

Observers note the series’ broader impact on the club’s focus and the trend of documentary access in elite football, debating performance emphasis versus media visibility.

Filming is slated to begin in the pre-season, including a friendly in Wroclaw against AC Milan, with a confrontation linked to Amorim’s earlier objections.

The move reflects growing industry interest in fly-on-the-wall football docs, balancing commercial benefits with potential day-to-day intrusion, with this Amazon project as a commercial high-water mark.

Executives and club officials say the series will showcase the club’s culture, ambition, and behind-the-scenes work as United competes domestically and in Europe.

Earlier in 2026, United explored other media projects, including a Lionsgate dramatized history and talks with Disney for a Ferguson-era documentary, though none moved to production.