The Strokes have released a new music video for Going Shopping, directed by Johann Rashid and filmed in Tenerife, featuring Walton Goggins lip-syncing with Julian Casablancas in a homage to Paul Simon’s You Can Call Me Al.

Reality Awaits, the band’s seventh studio album, is scheduled for release on July 24, following a delay from June; the video and single rollout accompany the album’s promotion.

Two singles, Going Shopping and Falling Out of Love, have been released as previews, with the full tracklist including titles like Psycho Shit, Dine N’ Dash, Lonely in the Future, and The Fruits of Conquest.

The promotional campaign includes provocative messaging that targets a major tech company, raising questions about its impact on album sales.

ABC Audio reported the video and album details, and provided streaming context with accompanying media images and YouTube links.

Reality Awaits’ cover art is credited to Untitled (Cowboy) 1989 by Richard Prince.

The article links to the full video and situates the release within the band’s broader promotional cycle and upcoming tour.

A pre-order link and tour details are listed, including tickets and performance venues with various partners.

Nick Valensi’s hiatus is noted as part of the ongoing promo cycle and touring plans surrounding the album.

Two released singles hint at influences from Casablancas’ side project The Voidz, signaling a more experimental direction for Reality Awaits.

The piece credits Buddy Iahn as the author and notes the Rashid-directed collaboration.

Other band member activities are mentioned, including prior solo and side-project releases in 2023 and 2024.