NFL Films executives noted that viral clips create risk, supporting exposure across four teams rather than a single franchise.

The current Seahawks-led in-season edition will wrap up around early September, ahead of the new offseason division series.

NFL Films executives emphasized that fans are interested in how rosters are built, with the offseason show highlighting division-wide roster construction from season end to training camp.

The NFL and HBO will revive the offseason edition of Hard Knocks for 2027, marking the first offseason run since 2024, and it will shift to a division-wide format rather than focusing on a single team.

Filming is set to begin after the 2026 season, with the series debuting on HBO and streaming on HBO Max in 2027, covering an entire division from season end through minicamps.

The division-based approach aims to reduce risk to any one owner or general manager while preserving the show’s appeal and access for fans.

The move follows mixed reactions to the in-season format, which some coaches and teams felt disadvantaged them and produced less insightful episodes.

As of the latest update, the Seahawks are being followed during training camp, defending their previous season’s Super Bowl title.

Earlier offseason editions, including the Giants’ 2024 run, drew significant attention but mixed reactions, influencing the shift to a division-wide format.

The offseason edition is expected to run six to eight episodes and likely air from late May or early June through the start of training camp.

The 2024 Giants offseason edition earned a Sports Emmy Award nomination and laid groundwork for the four-team format now moving to the division approach.

The division to be featured will be announced later, with filming starting as teams near the end of the current regular season.