Jungkook of BTS stars in Calvin Klein's Fall 2026 denim campaign, titled “Feel The Fit,” which centers on how the right pair of jeans drives movement and energy.

Renell Medrano directs and photographs the campaign, using music from My Prerogative and Cut the Cake to pace the choreography.

The campaign launched globally on September 16, rolling out across Calvin Klein stores and high-impact outdoor installations.

Social media reactions were swift, with fans praising the campaign and outdoor billboards rolling out in Guangzhou, China.

The press release provides a link to view the original multimedia content on PR Newswire.

The use of Brown’s My Prerogative sparked debate due to his criminal history, contrasting the song’s message with alleged past violence.

Campaign bras include the Perfectly Fit Custom Lift Demi, Wirefree Triangle, and Lace Push Up, priced from mid-$50s with some discounts noted.

The discourse centers on brand responsibility for endorsing art tied to controversial figures, with Calvin Klein offering no extensive public comment at the time.

Preview images and campaign credits are released to highlight collaboration and visuals for media and fans.

Industry analysis shows PVH Corp. stock rose notably after Jung-kook’s campaigns, underscoring his advertising power.

Teaser imagery includes a man’s knuckles tattooed with ARMY and quickly went viral among fans.

Taylor reflects on growing up in New York and feeling pride in being part of Calvin Klein’s milestone campaigns.