Two-time Grammy-winning artist Laufey has signed a joint deal with Interscope Records and Verve Records, expanding her presence under the Universal Music Group umbrella as she builds on a strong independent foundation.

Her recent releases under AWAL, Bewitched (2023) and A Matter of Time (2025), mark the latest chapter as she develops new music for the dual-label partnership.

The collaboration places her on Interscope’s broad pop/alternative roster and Verve’s jazz and classic vocal legacy, with forthcoming releases set to be the first under this arrangement.

Career milestones include headline arena shows, orchestral collaborations, and the global A Very Laufey Day community arts program that showcases her reach beyond recording.

Critics highlighted her blend of jazz pedagogy with contemporary performance, citing standout moments at the Hollywood Bowl and a Coachella set that fused a jazz ensemble with strings and dance.

In August 2026 she celebrated the fourth annual A Very Laufey Day, coordinating events in 75 cities across more than 25 countries to support The Laufey Foundation’s work with young musicians.

The Laufey Foundation directs proceeds from events and collaborations toward education and resources for aspiring musicians.

A Very Laufey Day has grown into a global initiative, expanding to numerous cities and countries while benefiting the Foundation’s mission.

Laufey’s music blends jazz and classical elements with pop, backed by collaborations with orchestras worldwide and a massive global fanbase of over 25 million across social platforms.

Her career features sold-out landmark venues and high-profile collaborations, including work with Barbra Streisand and Norah Jones, while expanding into media with a children’s book and other recognitions.

Beyond music, she published Mei Mei The Bunny, a New York Times bestseller, and received honors such as TIME’s Women of the Year 2025 and Iceland’s Order of the Falcon.

Her collaborations span Barbra Streisand, Role Model, Beabadoobee, and Norah Jones, and she released a deluxe edition of A Matter of Time alongside live performances with major artists.