CJ ENM and MBC Group have signed a long-term strategic partnership to expand premium Korean entertainment across the MENA region, centered on launching a dedicated Tving space on MBC Shahid.

The partnership aims to create a stable, multi-year pipeline, strengthening TVING’s brand presence in MENA and providing consistent access to premium Korean dramas across Shahid and other MBC platforms.

Key executives described the deal as a natural extension of existing collaboration, leveraging MBC Shahid’s regional reach and CJ ENM’s premium content pipeline to grow Korean entertainment in MENA.

The lineup includes titles such as My Bias, My Boss, The Legend of Kitchen Soldier, Filing for Love, The Judge Returns, and Our Universe.

Over 13 new titles are planned for 2026, with more than 20 titles from CJ ENM’s existing library, increasing over time.

The hub will feature CJ ENM content, TVing programming, and titles from other Korean production studios, with more than 13 new titles planned for 2026 and over 20 additional library titles.

More than 13 new titles are slated for release in 2026, in addition to over 20 titles from CJ ENM’s library, with simulcast availability on the Shahid app.

CJ ENM titles will be introduced on MBC4 exclusively for a specific period, with scheduling to be announced later.

The deal includes a linear TV component, with CJ ENM titles slated to air on MBC4 under a time-limited exclusive window; specific schedules will be announced later.

Arabic dubbing and subtitles will be available for selected content, and all new titles will simulcast on the MBC Shahid app for MENA audiences.

New titles will be released on Shahid simultaneously with their Korean premieres, with Arabic dubbing and subtitles available for selected programs.

The initiative was announced at Mipcom and Cannes as part of a broader strategy to make Korean content a regular, cross-platform offering in the region, with a focus on storytelling that resonates universally.