Rakuten TV chooses Spain as the debut market and underscores its European headquarters in Barcelona, aligning with its 43-territory footprint and its focus on advertising-supported streaming.

Rakuten TV Enterprise launches LIVE, a European event series for senior leaders in connected TV and streaming, with Madrid hosting the inaugural event on March 17 and more than 150 executives expected from advertisers, agencies, platforms, production companies, studios and broadcasters.

The CTV Advisory Board will convene twice a year to discuss market trends, advertising evolution, and growth opportunities in the connected TV space.

The European enterprise emphasizes Spain’s strategic value given its Barcelona base and the company’s broader European operations.

Board members include a mix of industry leaders from IAB Europe, WPP, Groupe Values, Paramount Global, Virgin Media O2, Dentsu, and Rakuten TV.