Separately, the EU is developing a code of practice for AI-generated content through its AI Office, with independent experts involved in refining guidelines.

The ban signals a deliberate aim to distinguish authentic public communication from synthetic content as AI tools spread.

Fully AI-generated visuals are not permitted in press and public-facing materials, and even AI tools that merely enhance quality are prohibited, per the policy confirmed by the Council and reported in Politico.

The policy aims to protect credibility, authenticity, and public trust amid rising availability of synthetic media.

The move seeks to maintain trust in official messaging amid concerns about deepfakes and misinformation in political communication.

The decision arrives amid broader European debate about AI's role in media and politics, with experts warning of misinformation risks balanced against the need for rapid, flexible communication.

Some experts criticize the blanket ban as a missed leadership opportunity, arguing for responsible AI use with labeling and watermarking aligned to the EU AI Act.

Experts suggest rapid, transparent AI use could help the EU respond quickly in crises and demonstrate how labeled synthetic content should appear under regulatory guidelines.

The European Commission, European Parliament, and European Council have banned fully AI-generated images and videos in official communications to preserve credibility and public trust.

Officials stress authenticity, with representatives noting that footage and photos used for journalists and official information purposes must not be AI-generated.

AI may be used only to optimize footage, such as improving image quality, rather than generating content intended to represent official communications.

Guidelines emphasize vigilance regarding the risks of generative AI in official messaging, reflecting a cautious stance on synthetic content.