Bumble Shares Plummet 36% Amid Drastic Revenue Forecast Cut and Struggle to Attract Younger Users

August 8, 2024
Bumble Shares Plummet 36% Amid Drastic Revenue Forecast Cut and Struggle to Attract Younger Users
  • Bumble has significantly lowered its annual revenue growth forecast to between 1% and 2%, down from a previous estimate of 8% to 11%, which has raised investor concerns and led to a dramatic 30% drop in its share price.

  • The company's stock has suffered a staggering 70% decline over the past year as Bumble struggles to attract younger users.

  • Following the downward revision of its full-year 2024 revenue outlook, Bumble's stock fell approximately 36% in premarket trading.

  • App revenue is now expected to increase by only 1.5% to 2.5%, a significant drop from the previously anticipated growth of 9% to 11%.

  • Despite an increase in total paying users, which rose by 13.9% to 4.1 million, Bumble's average revenue per paying user fell by 8% to $21.37.

  • In the second quarter, Bumble reported revenue of $268.6 million, which was below Wall Street's expectations of $273 million, marking a year-over-year increase of just 3.4%.

  • The company did report a profit per share of 22 cents, exceeding the estimated 13 cents, but plans to slow down certain monetization efforts, including the expansion of its Premium Plus subscription service.

  • CEO Lidiane Jones emphasized the need for Bumble to deliver long-term customer value to reignite user growth, despite early improvements in user engagement.

  • Bumble is shifting its strategy to focus on becoming the leading brand for women, particularly targeting millennial women, a move that analysts view positively.

  • In contrast to Bumble's struggles, competitor Match Group reported positive second-quarter results, benefiting from growth at Tinder and Hinge.

  • Bumble's shares dropped to an all-time low of $5.10, after hitting $4.80 earlier in the trading day, reflecting the market's reaction to the company's revised forecasts.

Summary based on 5 sources


Get a daily email with more Tech stories

More Stories