E.l.f. Beauty Surges with 50% Sales Spike, Raises Outlook Despite Stock Dip

August 9, 2024
E.l.f. Beauty Surges with 50% Sales Spike, Raises Outlook Despite Stock Dip
  • E.l.f. Beauty shares have risen 7.4% over the past three months, outperforming both the cosmetics industry and broader market indices.

  • E.l.f. Beauty has raised its full-year outlook for fiscal 2025, now projecting net sales growth of 25-27% and adjusted EBITDA growth of 26-28%.

  • In its fiscal first quarter, E.l.f. Beauty reported a remarkable 50% increase in sales, reaching $324.5 million, which prompted the optimistic guidance adjustment.

  • The company is expected to report a revenue increase of 39.9% for the first quarter of fiscal 2025, with estimates at $302.64 million.

  • E.l.f. Beauty's adjusted EBITDA for the quarter was $77 million, marking the 22nd consecutive quarter of growth in both net sales and market share.

  • The company remains confident in consumer demand for its products, even amid broader market concerns.

  • The skincare segment is also performing well, aided by new product launches and the acquisition of Naturium.

  • E.l.f. has seen strong performance in color cosmetics, with its SKIN line entering the top 10 brands for the first time.

  • Despite the positive earnings report, shares fell about 6% in extended trading due to raised but still conservative guidance.

  • E.l.f. has a history of conservative guidance but has consistently exceeded its projections.

  • High raw material costs and increased marketing and R&D investments may negatively impact profitability in the short term.

Summary based on 3 sources


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