Kargo announces an integration with ChatGPT, positioning itself as a technology partner within OpenAI’s commercial ecosystem to enable AI-native advertising opportunities.

Kargo announces a strategic integration with ChatGPT to become a technology partner in OpenAI’s emerging commercial ecosystem, enabling AI-native advertising opportunities.

Pacvue expands its AI-Powered Commerce Media OS to integrate with OpenAI’s ads in ChatGPT, enabling brands to manage and measure ChatGPT ad campaigns with the same enterprise controls used for retail media.

Pacvue is a leading AI-powered commerce media OS that powers a significant share of global retail media ad spend and serves over 70,000 brands and agencies across more than 100 marketplaces.

The company positions conversational AI advertising as a major growth channel, offering automation, control, and closed-loop attribution to turn ChatGPT into a scalable revenue-driving channel from day one.

Kargo addresses AI-native creative challenges by enabling rapid localization, scalable creative generation, efficient testing of variations, and streamlined activation across managed and self-serve workflows through Creative Science.

Kargo presents itself as creator of agentic operating systems that enable scalable creative generation, adaptive messaging, and optimization in AI-driven ecosystems.

To address AI-native media, Kargo emphasizes dynamic, localized creative generation and testing via Creative Science, enabling rapid local adaptation and scalable activation across managed and self-serve workflows.

Contact: Emily Riley is available for media inquiries with the provided contact details in the release.

Kepler is outlined as a global marketing services agency focused on AI, data, technology, and marketing system design, affiliated with kyu and Hakuhodo DY Holdings.

Early access is live with a range of advertisers, and more brands are expected to join as AI-driven experiences develop.

The rollout will occur in phases, allowing advertisers to test, learn, and activate as AI-driven experiences evolve, with some advertisers already onboarded.