Swile Achieves 6 Million Users, Eyes Brazil Expansion Amid Meal Voucher Market Shake-Up
April 29, 2025
Swile, a Montpellier-based worktech company, has achieved a significant milestone by reaching 6 million users across 85,000 companies, capturing 39% of the digital meal voucher market in France as of April 29, 2025.
The company's financial performance for 2024 reflects this growth, with an EBITDA of €36 million, a remarkable turnaround from a €23 million loss the previous year, and a net profit of €2 million, recovering from a €31 million loss in 2023.
Swile's revenue also saw a substantial increase, rising to €204 million in 2024, which represents a 25% year-over-year growth, partly fueled by the integration of Bimpli, a company acquired in late 2022.
In addition to its user growth, Swile secured a four-year contract with Carrefour, benefiting 70,000 employees, and gained contracts with France Travail and the Ministry of Economy, adding approximately 90,000 users.
Looking ahead, Swile aims to expand its presence in Brazil, targeting 1 million users by the end of 2025, where it currently has 500,000 users, tapping into the burgeoning digital meal voucher market.
In Brazil, there is speculation regarding potential direct meal voucher grants to households through the Pix payment app; however, Swile's founder, Loïc Soubeyrand, remains unconcerned and expects government clarification soon.
In France, a reform of the meal voucher system is anticipated by the end of 2026, which aims to address issues such as unused funds on cards and dissatisfaction among merchants, particularly restaurateurs.
Soubeyrand has expressed support for these reforms, highlighting the need to ensure that users benefit while also ensuring that restaurateurs receive a fair share of the business.
The French government is exploring various options for the meal voucher system, including allowing use on Sundays and holidays, reducing commissions for merchants, and establishing a differentiated cap based on merchant type.
Despite concerns about new competitors offering commission-free options for merchants, Soubeyrand believes that Swile will remain largely unaffected due to the strong demand for meal vouchers.
Furthermore, Swile is advancing its Swile Travel service for managing professional expenses, having attracted over 2,000 clients, and plans to introduce a new booking and payment option later this year.
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