Swile Achieves 6 Million Users, Eyes Brazil Expansion Amid Meal Voucher Market Shake-Up

April 29, 2025
Swile Achieves 6 Million Users, Eyes Brazil Expansion Amid Meal Voucher Market Shake-Up
  • Swile, a Montpellier-based worktech company, has achieved a significant milestone by reaching 6 million users across 85,000 companies, capturing 39% of the digital meal voucher market in France as of April 29, 2025.

  • The company's financial performance for 2024 reflects this growth, with an EBITDA of €36 million, a remarkable turnaround from a €23 million loss the previous year, and a net profit of €2 million, recovering from a €31 million loss in 2023.

  • Swile's revenue also saw a substantial increase, rising to €204 million in 2024, which represents a 25% year-over-year growth, partly fueled by the integration of Bimpli, a company acquired in late 2022.

  • In addition to its user growth, Swile secured a four-year contract with Carrefour, benefiting 70,000 employees, and gained contracts with France Travail and the Ministry of Economy, adding approximately 90,000 users.

  • Looking ahead, Swile aims to expand its presence in Brazil, targeting 1 million users by the end of 2025, where it currently has 500,000 users, tapping into the burgeoning digital meal voucher market.

  • In Brazil, there is speculation regarding potential direct meal voucher grants to households through the Pix payment app; however, Swile's founder, Loïc Soubeyrand, remains unconcerned and expects government clarification soon.

  • In France, a reform of the meal voucher system is anticipated by the end of 2026, which aims to address issues such as unused funds on cards and dissatisfaction among merchants, particularly restaurateurs.

  • Soubeyrand has expressed support for these reforms, highlighting the need to ensure that users benefit while also ensuring that restaurateurs receive a fair share of the business.

  • The French government is exploring various options for the meal voucher system, including allowing use on Sundays and holidays, reducing commissions for merchants, and establishing a differentiated cap based on merchant type.

  • Despite concerns about new competitors offering commission-free options for merchants, Soubeyrand believes that Swile will remain largely unaffected due to the strong demand for meal vouchers.

  • Furthermore, Swile is advancing its Swile Travel service for managing professional expenses, having attracted over 2,000 clients, and plans to introduce a new booking and payment option later this year.

Summary based on 1 source


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