At the Vivatech trade show in Paris on June 12, 2025, LVMH awarded innovation prizes to three start-ups: Kahoona, Genesis, and OMI, showcasing their contributions to technology and sustainability.

Each of the winning start-ups was recognized for their innovative AI solutions developed in collaboration with prominent brands, highlighting the importance of partnerships in driving technological advancements.

Genesis, a Paris-based startup focused on soil health analytics, received the Best Impact Prize for its SaaS platform designed to assess and improve soil health, particularly in the agri-food sector.

Working closely with Moët Hennessy, Genesis aims to enhance practices in agriculture, especially for strategic crops like sugar beet and cotton, while fostering communication among stakeholders.

Kahoona, founded in 2021 in San Diego, California, won the Best Business Prize for its AI-driven analysis of website visitor behavior, enabling hyper-personalized audience profiles without relying on third-party cookies.

Kahoona's technology interprets digital gestures of users, akin to how salespeople assess in-person customers, significantly improving engagement rates for brands.

OMI, awarded the Most Promising Prize, provides a virtual photo studio solution that allows brands like Guerlain to create ultra-realistic 3D visuals for product imaging.

OMI's digital twin technology enables brands to produce photorealistic content quickly and cost-effectively, empowering non-technical teams to manage ad production.

LVMH's integration of AI aims to enhance personalization and efficiency in supply chains, while adapting to market conditions influenced by geopolitical factors.

Despite facing challenges from new tariffs and regulatory changes, brands remain committed to sustainability as a crucial driver for future growth and competitiveness.

The LVMH Dreamscape pavilion at the Vivatech show showcased innovative solutions from the prize-winning start-ups, emphasizing interactive displays that enhance customer engagement.

Bernard Arnault, the CEO of LVMH, missed the awards ceremony due to diplomatic duties, with his son Antoine Arnault stepping in as master of ceremonies.