The concept of 'slow tourism' is gaining traction, encouraging longer and more mindful stays, which align with France's sustainability goals.

France has solidified its status as the most visited country in the world, attracting nearly 100 million travelers annually, while largely avoiding the anti-tourism protests that have plagued other European nations.

A vast rail network of 28,000 kilometers facilitates easy access to various regions, reshaping tourism patterns and policies, including a ban on domestic flights for routes under two and a half hours.

France's diverse cultural regions and historical identity as a land of distinct attractions encourage visitors to explore multiple areas rather than focusing solely on popular sites.

The French government has invested €1.9 billion in the ten-year Destination France Plan, which promotes sustainable tourism through greener travel options and encourages exploration of lesser-known regions.

Promotional efforts are encouraging tourists to explore regional destinations, which eases congestion in Paris and highlights attractions like Burgundy's vineyards and Normandy's cliffs.

The country effectively manages overtourism challenges through a strategic focus on sustainable tourism and robust infrastructure development, balancing visitor experiences with environmental preservation.

Despite its successes, France faces ongoing challenges, including strikes that disrupt travel and concerns over overcrowding, particularly in areas popularized by events like the 2024 Olympic Games.

This ban on domestic flights, implemented in 2023, promotes low-impact travel and significantly reduces carbon emissions, aligning with France's sustainability goals.

Emerging tourist markets from countries like India and Southeast Asia are increasingly drawn to France, seeking authentic local experiences and better connectivity to regions beyond major cities.

Regulatory measures, such as the Loi le Meur, have been implemented to control short-term holiday rentals and manage tourism growth, helping to mitigate potential overcrowding and housing crises.

While France has avoided major anti-tourism protests, it acknowledges the need to adapt its strategies continually to balance visitor enjoyment with the quality of life for local residents.