This follows an earlier French penalty in July totaling 40 million euros for allegedly misleading discount offers.

Mediapart’s Numérique section frames the story within ongoing investigative coverage of digital-era corporate practices and regulatory responses.

The DGCCRF further alleges Shein did not disclose the presence of microplastics in fabrics, highlighting environmental concerns tied to polyester and microplastic pollution.

Specific areas of non-compliance cited include gaps in product traceability, inadequate environmental labeling, delays or failures in processing withdrawal periods, and issues impacting delivery reliability.

Officials, including the minister responsible for SMEs, say they will press on with enforcement measures until Shein alters its practices or exits the market.

France’s scrutiny intensified after past incidents including sex dolls resembling children and prohibited weapons being sold on the site, fueling ongoing regulatory actions and public debate about environmental impact, competition, and working conditions in its supply chain.

France’s consumer watchdog DGCCRF has fined Shein more than 22 million euros in two separate penalties for violations spanning product traceability, environmental disclosures, and issues around withdrawal and delivery timelines.

The larger sanction of about 16.7 million euros targets inadequate information in the order confirmation email, failing to disclose price, seller name, and delivery terms—details that were supposedly accessible in the customer account.

Shein says it will appeal, arguing the issues were technical, already resolved, and did not harm consumers.

France’s regulators and policymakers have vowed continued scrutiny, citing past concerns such as the discovery of sex dolls resembling children and weapons on the site as reasons to keep pressure on the platform.

The watchdog also accuses Shein of denying a 14-day reconsideration and free returns for certain purchases, and of omitting mandatory traceability details about where clothing is woven, dyed, and manufactured.

Contextual backdrop: Shein faces regulatory scrutiny in multiple countries over consumer information, returns policies, and product safety, amid broader debate about its business practices.