Verizon's launch of the Ultrahuman Ring AIR highlights the growing interest from telecom companies in the smart wearables market.

Consumer interest in smart rings is on the rise, suggesting a promising future for innovation and growth in this wearable technology sector.

In 2023, smart rings generated $210 million in revenue, with projections indicating a 24.1% growth rate that could lead to $1 billion in sales by 2032.

The Ultrahuman Ring AIR, which tracks sleep, movement, and recovery, has been available since June 2023 and features advanced sensors for real-time health data.

Priced at $349 plus taxes, the Ultrahuman Ring AIR is available at select Verizon stores and online, marking Verizon's entry into the smart ring market.

Both AT&T and Verizon are expanding their product lines to include smart rings, with AT&T partnering exclusively with Samsung for the Galaxy Ring.

Smart rings represent a new category of wearables, with the Oura Ring currently leading the market.

Tim Smart, chief revenue officer at Matter Brands, emphasized the significance of the partnership with Ultrahuman and Verizon for enhancing customer engagement.

Ultrahuman has also developed additional health technologies, including the M1 CGM glucose monitoring platform and the Blood Vision testing panel.

This partnership between carriers aims to enhance competition among smart rings, particularly against established products like the Samsung Galaxy Ring and Oura Ring.

The anticipated release of the Oura Ring 4 is expected by the end of 2024, although specific features have not yet been disclosed.

Despite their potential, smart rings often lack the aesthetic appeal of traditional jewelry, with many featuring similar designs.