Samsung Boosts Wearable Market Share to 8.3% with 11.5 Million Units Shipped in 2024

January 14, 2025
Samsung Boosts Wearable Market Share to 8.3% with 11.5 Million Units Shipped in 2024
  • As a result, Samsung has secured an 8.3% market share in the wearable device market.

  • According to the International Data Corporation (IDC), Samsung shipped a total of 11.5 million fitness bands and smartwatches from January to September 2024.

  • This figure marks an increase of 2.2 million units compared to the same period in 2023, when the company held a 6.6% market share.

  • The introduction of the affordable Galaxy Fit 3 has played a significant role in boosting Samsung's sales in 2024.

  • Despite this growth, Samsung faces significant competition and still has a considerable gap to close to become the market leader.

  • In terms of total shipments, Samsung ranks fourth in the global market, trailing behind Huawei, Apple, and Xiaomi, which shipped 23.6 million, 22.5 million, and 20.5 million units respectively.

  • Samsung's latest smartwatch lineup, which includes the Galaxy Watch Ultra, Galaxy Watch 7, and Galaxy Watch FE, targets various market segments from entry-level to high-end.

Summary based on 1 source


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